The global baby
care product market includes products related to baby hair care, baby skin
care, toiletries, convenience, cosmetics and baby safety. The improvement in
lifestyle and increasing importance of child safety are the prime drivers for
global baby care products market. Baby skin care and baby toiletries account
for prominent share in the global baby care products market and are anticipated
to expand further in the coming years. However, baby hair care products have
relatively smaller market share due to its low penetration. The increasing inclination
of parents towards the use of shower gel for their baby’s bathing is expected
to significantly contribute to the growth of global baby care products market.
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Baby diapers, a sub-segment of baby toiletries,
is one of the key products fueling the growth of the global baby care products
market and have a considerable share. The primary factors responsible for
driving the consumption of diapers are increasing birth rate, improving life
expectancy, rise in healthcare expenditure and awareness about sanitation and
personal hygiene, rising numbers of cautious parents, increasing disposable
incomes, improving lifestyle and rapidly growing urbanization. The introduction
of biodegradable disposable diapers and other new innovations are increasing the
competition in the market. Owing to increasing competition the survival of
existing players is becoming tough in the global baby care products market.
Europe, Middle East and Africa (EMEA) are
the largest global baby care products market and are expected to retain its
leadership during the forecast period. Asia-Pacific is the second largest
market for baby care products. The emerging economies, large underpenetrated market,
rising disposable incomes, increasing birth rates, and change in consumption
and lifestyle pattern of population in the region provides ample scope for
further expansion of baby care products.
The new entrants in the global baby
care product market are facing high entry barriers and challenges attributed to
strict legislations regulating the manufacturing and marketing of baby care
products, high development cost, huge investments in research and development
and adherence to clinical trials rules and procedure. Baby skin care products
have higher entry barriers as compared to baby toiletries.
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The global baby care products market
is relatively fragmented due to the presence of numerous product lines and
variants. Procter & Gamble Co is a major player in the global baby care
products market with a leading share followed by Kimberly-Clark Corp, and
Johnson & Johnson.
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