The increasing demand for
ready-to-eat meals and bakery and confectionary products has been driving the growth
of the global food
colors market. The increasing disposable income of consumers has led to the
growth of packed food products, as well as the restaurants industry. The
increasing population, especially in Asia-Pacific has been creating significant
demand for food items including bakery, confectionery, and prepared foods.
Browse Report at: https://www.psmarketresearch.com/market-analysis/food-colors-market
Food color is a type of
additive that imparts color, when added to food or drink. They are available in
several forms, such as liquid, powder, gel and paste. The colors are added to
the food for serving several purposes, such as influencing the perception of
the consumer, as people relate color to flavors. Colors make foods attractive
and appetizing, thus enabling consumers
to identify products easily. Basically, there are two types of food colors,
naturally derived and nature identical. The nature derived colors are extracted
from natural resources, such as plants, microbiological sources, animal, and
minerals. On the other hand, nature identical or synthetic colors are obtained
through chemical synthesis that replicates molecular structure of natural food
color to appear identical to them.
The demand for natural food
colors has been up surging, due to increasing consumer awareness about the
health hazards caused by synthetic food colors used in the food. The natural
food color based foods are higher in price, as compared to those manufactured
with synthetic colors; however the consumers in developed countries are willing
to pay extra cost to get the healthier alternative. The synthetic colors
increase the shelf-life of foods; however this least bothers consumers in the developed countries. Beverages
industry is one of the largest consumers of colors. Caramel is the most used
food color type for beverages industry. The market for synthetic food colors is
also increasing; however at a slower rate.
Certain legislations have
been restricting the growth of the synthetic food colors market. Europe has one
of the most stringent regulations related to use of colors in food. The
regulations in North America are not very stringent; however the growing
disinterest of consumers in synthetic color-based foods is compelling companies
to use more of natural colors. The food processors and manufacturers companies,
such as Kraft, Taco Bell, Pizza Hut, Subway, Nestle, General Mills, Papa John’s
and Campbell Soup Company are making changes to their product offerings, and g introducing
products with more natural colors.
The major markets in Europe
include the U.K., France, Germany, and Italy. The key markets in Asia-Pacific
include China, India, Japan, and Australia. The major players in the market
include Sensient Technologies Corporation, D.D. Williamson & Co. Inc.,
Dohler Group, Royal DSM N.V., Cargill Inc., Danisco, BASF, and Kalsec Inc.
Global
Food Colors Market Segmentation:
By Type
- Synthetic
Food Colors
o
Red
Ø Betaines
Ø Santalans
Ø Carminic
Acid and Carmine
o
Yellow
Ø Caramel
Ø Riboflavin
o
Green
Ø Chlorophylls
o
Blue
Ø Spirulina
Extract
o
Others
- Natural
Food Colors
o
Carotenoids
o
Caramel
o
Anthocyanins
o
Others
By Application
- Bakery
- Meat
and Poultry
- Frozen
Foods
- Others
By
Geography
- North America
o
U.S.
o
Canada
- Europe
o
U.K.
o
France
o
Germany
o
Italy
- Asia-Pacific
o
China
o
India
o
Japan
o
Australia
- Rest of the World
o
Brazil
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