Global Denim Jeans Market, Analysis, Development, Growth and Demand Forecast to 2020

The evergreen image of denim jeans is the key growth driver for its market.  The mass market of denim jeans accounted for the largest segment in the global denim jeans market. North America is the largest market followed by Europe. The market in Asia-Pacific is growing at the fastest pace, owing to increased rate of urbanization and increasing disposable income of the consumers.

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There are several types of jeans based on the type of tailoring, and fashion works done onto them. They include skinny, tapered, slim, straight, boot cut, cigarette bottom, narrow bottom, low waist, and anti-fit. Asia-Pacific accounted for the largest denim fabric production. The economic slowdown in Europe has significantly impacted the growth of the market in the region. The consumers of standard and premium denim jeans started to trade down mass market jeans, which significantly affected the value sales in the market. The jeans manufacturer have started to replace cotton used in them with polyester, in an attempt to further lower the price of mass market jeans.

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China, Turkey, Brazil, Vietnam, India, and Pakistan are the countries that are expected to witness strong growth in the global market during the forecast period. The lower labor cost in Vietnam is expected to make it one of the most prospective destinations for denim jeans production in Asia-Pacific. The growth rate of the denim jeans market in the countries of North America and Europe is expected to be moderate. The increasing population in China and India, along with up surging middle class population is presenting favorable growth  opportunity for the jeans market in Asia-Pacific. The U.S. imports large volume of denim jeans from Mexico and China. The denim jeans production capacity of Brazil is increasing at a swift pace.  Italy is the largest denim jeans producer in Europe; however it has been increasing the sourcing of fabric from Turkey and North Africa.

Based on consumer type, the global denim jeans market is dominated by women, followed by men. The children’s segment is growing at a fast pace, due to the increasing sense of fashion among the consumer type. The larger share of women consumers is due to their freedom to wear denim jeans on all the weekdays in corporates.

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